How to increase the visibility of your content on the Kahoot! Marketplace

Want your educational games and materials to reach a wider audience? A complete and well-structured profile for your kahoot or course is the key to increasing your Kahoot! Marketplace visibility. By taking a few extra moments to optimize your content before publishing, you can help our algorithm seamlessly connect it with the right learners.

How visibility works on the Kahoot! Marketplace

Our search engine actively scans for specific details, such as titles, descriptions, hashtags, and curriculum codes to match user queries with relevant content. If your kahoot or course is missing data in these core fields, it becomes almost invisible in the search results. In fact, incomplete descriptions and tags are the leading cause of underperforming public kahoots and courses. Fortunately, taking a strategic approach to discoverability can help you drive millions of plays.

Actionable steps to optimize your content

Fill out all settings

A fully completed profile signals high quality to the search algorithm. Make it a habit to check every single setting field when you create or edit a kahoot or course. Navigate to your settings and make sure no field is left blank to establish a strong baseline for search visibility.

Navigate to your kahoot settings or course settings and make sure no field is left blank to establish a strong baseline for search visibility.

Write a clear description and use hashtags

The Description is one of the most important fields for search visibility. Explain what your kahoot or course covers, who it’s for, and what learners will achieve by playing it. A well-written description helps both the search algorithm and potential players decide if your content is right for them. Within the description, you should also include hashtags. This ensures your content appears when users filter by specific topics.

How to optimize your description:

1. Explain the value: Outline the core topics and learning objectives.
2. Add relevant hashtags: Include tags that define the subject and target audience. Examples: #kindergarten, #grade1, #geometry, #science, #highschool

Set the correct language, subject, and grade

Using the structured fields for your content ensures it gets categorized correctly across our platform.

• Language: Selecting the correct language increases your content's visibility when users search or filter by their preferred language.
• Subject and Grade: When creating a course, remember to choose the appropriate grade and subject from the dedicated structured fields. Tagging your content accurately helps our system map it to the correct curriculum codes across different regions.
  

Choose an accurate title and cover image

When a user browses the discovery page, each search result displays three main things:

• A thumbnail of the cover photo
• The kahoot title
• The creator's name

Best practices for titles and covers:

• Include the school year and subject directly in your title (e.g., "Grade 4 Math: Fractions").
• Ensure your cover image clearly represents the topic. Remember that the center of the cover image is usually what is highlighted in the search thumbnail, so keep the most important visual elements in the middle!